
Case Study - Patriotic Apparel
The Situation
A patriotic/ blue collar apparel brand wanted to increase their online sales. Their business just started out about a year ago and had a soft strategic marketing plan in place. They were already running Facebook and Instagram ads but weren’t profitable and had a hard time scaling their paid advertising.
For the 5 months prior to hiring us, they generated a CPA of around $30 with an average ROAS of 1.18X (slightly above breaking even).
We were brought on to strategize, setup, manage, and optimize their Facebook/IG advertising. We quickly identified issues with their ad account. Lack of structure in their ads and not doing enough split testing of audiences, ad types, creative, or copywriting. They weren’t using enough varying ad creative (UGC and statics) and they weren’t doing proper retargeting campaigns. Their goal within 3-months was to triple the amount of revenue generated through their website while achieving a 1.5X ROAS.
The Results
We created sophisticated and layered ad campaigns to lower their cost per acquisition and increase their ROAS. Through our efforts with Facebook advertising alone we were able to increase online sales volume, reduce their cost per acquisition and increase ROAS. Within the first 2 months we generated a 1.93X ROAS and reduced their CPA by about $5.
By the end of the third month of working together, we generated a 2.49X ROAS, and they were achieving an average CPA of about $15-20.
We met the client’s initial goal of 1.5X ROAS while getting more volume of of online sales.
Over the past year, we’ve scaled their ad campaigns from a monthly budget of $30,000/month to $50,000/month why achieving a higher ROAS.